No. 43: ハードウェアからシステムへ (February 8, 2010)
世界で水道インフラ市場が拡大している。海外市場で水ビジネスを拡大するには、水道インフラの建設から運用・管理までを一括して請け負う能力が不可欠である。日本企業は、個々の技術は非常に優れているが、付加価値の高い水道インフラ全体の資金調達から運営までの一括受託は、フランス企業が一人勝ちの状態である。これからは、ハードウェアではなく、システムを輸出するという視点が必要である。農産物の輸出にも大きな変化が生まれている。大手の鶏卵生産農家は、米国の農場を買収して、衛生に配慮した大量生産システムを導入して、日米のトップブランドの地位を築いている。その高度なノウハウが詰まった工場を、近く中国に建設する。日本の農産物の生産性は非常に高い。その高い生産性を可能にするシステムを、世界中に輸出するという視点が必要である。海外では、気候風土が違うから、日本のシステムはうまく行かないという先入観を捨てる必要がある。 (Written by Shigeo Sunahara of CBC, Inc.)
No. 43: From hardware to a system (February 8, 2010)
The water service market is growing worldwide. In the global market, the ability to get a lump-sum contract that covers everything including construction, maintenance, charging, and collection is vital to get an order. Despite the fact that Japanese companies have excellent hardware technology, French companies monopolize the water service business in the global market because they have accumulated know-how on how to operate the business as a system. It grows more important to have a viewpoint to export a system instead of independent hardware products. The same trend can be found in the agricultural field. One of Japan’s leading egg producing firms acquired a large farm land in the U.S. and introduced a mass production system that places much importance on sanitation. The firm has successfully established the leading position both in Japan and the U.S., and it is scheduled to build an egg producing plant equipped with the highly sophisticated know-how in China. Japanese farmers can be proud of their high productivity, but they are somewhat behind the times. It is advisable for them to export their agricultural methods as a system worldwide instead of trying to export farm products. It is a must to abandon the preconceived notion that the Japanese system will not work well in foreign countries because of difference in climate and culture.
No. 43: From hardware to a system (February 8, 2010)
The water service market is growing worldwide. In the global market, the ability to get a lump-sum contract that covers everything including construction, maintenance, charging, and collection is vital to get an order. Despite the fact that Japanese companies have excellent hardware technology, French companies monopolize the water service business in the global market because they have accumulated know-how on how to operate the business as a system. It grows more important to have a viewpoint to export a system instead of independent hardware products. The same trend can be found in the agricultural field. One of Japan’s leading egg producing firms acquired a large farm land in the U.S. and introduced a mass production system that places much importance on sanitation. The firm has successfully established the leading position both in Japan and the U.S., and it is scheduled to build an egg producing plant equipped with the highly sophisticated know-how in China. Japanese farmers can be proud of their high productivity, but they are somewhat behind the times. It is advisable for them to export their agricultural methods as a system worldwide instead of trying to export farm products. It is a must to abandon the preconceived notion that the Japanese system will not work well in foreign countries because of difference in climate and culture.
